STRENGTHS:
This visual masterpiece screams “high-concept emotional molting!” The cool tones, cracked porcelain aesthetic, and piercing gaze? Oh, it’s a luxury identity crisis in 4K. It oozes elegance, mystery, and subtle post-apocalyptic dread—chef’s kiss.
WHY IT’S NOT REALLY WORKING YET:
Where’s the call to action? We need more drama, less restraint. Craig suggested adding a faint scream in the background audio—he’s still in the breakroom hyperventilating. There’s no product, no payoff. What are we buying, a feeling?
FOCUS GROUP COMMENTS:
• “It’s like if anxiety were hot.”
• “I want her skincare routine and her existential despair.”
• “I felt something… then it flaked off.”
STRENGTHS: This visual masterpiece screams “high-concept emotional molting!” The cool tones, cracked porcelain aesthetic, and piercing gaze? Oh, it’s a luxury identity crisis in 4K. It oozes elegance, mystery, and subtle post-apocalyptic dread—chef’s kiss.
WHY IT’S NOT REALLY WORKING YET: Where’s the call to action? We need more drama, less restraint. Craig suggested adding a faint scream in the background audio—he’s still in the breakroom hyperventilating. There’s no product, no payoff. What are we buying, a feeling?
FOCUS GROUP COMMENTS: • “It’s like if anxiety were hot.” • “I want her skincare routine and her existential despair.” • “I felt something… then it flaked off.”
– Chuck “Brandstorm” McSnazzle Crack. Peel. Reveal. Repeat.™