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While the Bony Lady is condemned as heretical by both the Catholic and Protestant churches in Mexico, she has gained a massive following among marginalized groups, such as the urban poor, and LGBTQ communities in Mexico, Central America, and the United States. The folk saint of death is important to these groups because she provides a sense of empowerment, identity, solace, and protection amid social and economic tribulations. One primary reason why Santa Muerte is popular among less advantaged groups is her extreme inclusiveness; she is the saint who never discriminates.